Make Everyone a V.I.P.

According to Wikipedia (are we all on the same page, that whether we like it or not, Wikipedia is now the definitive source we all go to for questions?), a V.I.P. (Very Important Person) is a person who is accorded special privileges due to his or her status or importance.

As we have discussed before, there is no one more important to a company than their Customers.  You may remember them as – those people who give us money.

The best companies live by that principle. They really do treat each one as someone who is going to give them money. This, if you stop and think about it, is actually what happens. Either at the time of the interaction, or in a pre-paid or billed later process, the people who we provide a product or service to, will give us (or our company) a set amount of money.  It’s the core of how business works.

With that in mind, it seems like a no-brainer to treat each and every one of them as a V.I.P.  Quite a few years ago, I was home from college and went to eat at a small local restaurant with my parents.  The maître d’ welcomes us with handshakes, hugs and air kisses, announcing to all that his favorite family had arrived. He led us to be seated, water and bread appeared magically in front of us and we settled down into our seats, practically aglow in the warm feeling that we had.  A few minutes later, I looked over towards the door and saw another family come in, and to my surprise, they received the same over-the-top reception as us!  It turns out that the maître d’ welcome everyone who was a repeat Customer like old friends, and everyone enjoyed it!

Hot tip for the year – treat everyone like a V.I.P.  They’ll love it…and so will your bottom line.

Thanks for reading,




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