Have you ever called your bank, credit card company or other service and they recognize who you are? I’m not talking about a human recognizing your voice and saying, “Hi Brandon, how are you?”
No, I’m talking about the “one step short of Sky Net” automation that detects your phone number and then brings up your information and routes you accordingly.
To be sure, we have been working towards this type of Customer Focus for years, however, there must be an authentication step in place to ensure that Customer information is not released to anyone but the correct person.
Thoughts? Does it matter to you? Or is it a step in the correct direction?
Thanks for reading,