Let’s start off with a few facts.
#1 – U.S. Senators are, as a rule, very old. A third of them are over 70.
#2 – Our government, while still the best in the world, does not have a history of being technologically advanced when it comes to interacting with us, the Customers.
#3 – The Official Inauguration Website lists Twitter and Facebook as sources of information for updates.
Now, to be truthful, I don’t picture Senator Robert Bird (age 91) sending me flair on Facebook nor can I see myself following Senator Frank Lautenberg (age 84) on Twitter, however, the point is that this is a great example of a business (in this case, our government) using technology to provide information to their Customers.
Great job, gov’ment! I love it. And if a slow moving institution like our Federal government can do this, so can we.
Thanks for reading,