This post might seem a little more marketing than Customer Service, but…that’s how I roll. I feel as though these two functions are intertwined. Let me share an example.
A few years ago, a man came to my door one day “getting acquainted with the neighborhood”. He introduced himself as a Financial Planner and spent a few minutes saying hi, being nice and left me his info. We exchanged cards and he calls and sends mail every quarter just letting me know he is there should I ever want his help planning my finances.
Although I don’t have any extra money to ask him for help investing, you can bet that I know his name (Michael White) and how to get in touch with him if I need to.
Is Michael marketing to me? Yes. Am I a potential Customer? Yes. Do I already know what quality of Customer Service Michael would provide. Absolutely!
Hope this made sense to you, it was crystal clear to me. 🙂
Thanks for reading,