Here is the definition of Cult on WIkipedia.
A cult typically refers to a cohesive social group devoted to beliefs or practices that the surrounding population considers to be outside the mainstream, with a notably positive or negative popular perception.
I think the last numbers I saw were that Windows has a grip on about 96% of the world’s computers. Linux has a small fraction (except of course the Internet, please don’t email me – that was not a joke) and Apple has a shade under 4%.
So, they are a small group dedicated to all things Apple. Yeah, they have cool computers, but what about the iPhones and iPods. Hmmm…all of a sudden, we all belong to the cult. Except my mom, who sti does not have cable or the Internet.
I digress. The point is that they have dedicated customers. How?
More to come and thanks for reading,
BTW – I have an iPod and 2 iMacs. 🙂