I write and talk about this mystery that is Customer Service Voodoo. It isn’t one specific thing, but rather, a host of methods, processes and, well, sometimes, hocus-pocus that makes for happy (and returning) customers.
Here’s a great example. In-N-Out Burger, which is to California as Waffle House is to the South (try the Hash Browns with Everything), has a very simple menu with basically a hamburger, fries and drinks. Yes, yes, you can add cheese to make a cheeseburger and you can have a Coke or Chocolate Shake, but they don’t have Chicken, Onion Rings or any of the other things that their competition does.
But they do have phenomenal Customer Service. Which includes making the burgers your way. If you want just mustard on them, you got it. If you want a handful of pickles, you got it. If you want 20 burgers on it…you got it!
Yeah, it’s gross, but it’s great Customer Service. If you think that is disgusting, check out this 100 burger sandwich!
OK, let me think, how can I offer this up to my Customers?
Thanks for reading,