Last week’s worldwide conference on IT and Customer Support had so many nuggets that I would like to share. There was one tremendous keynote that dove right into the heart of a company.
The speaker, Jason Jennings, shared his extensive, multi-year research into what makes companies great.
Rich writes of Jason Jennings’s work – “The world’s best performing companies and leaders turn what they do into a CAUSE. Not to be confused with a mission or vision statement that is concocted in a boardroom by people that would be challenged to understand what the company actually delivers, but more in the vein of; we can change the world, people’s lives, the course of history with our product if we get it into the right hands. Causes are pursued with passion; by everyone within the organization. ”
Based on Jason’s findings, my own thought is that companies that consider Customer Service to be a CAUSE are successful, because they:
1 – keep the customer foremost in mind when making decisions
2 – understand that the customer is the reason for their company
3 – focus their entire company around the customer
I would love to hear your thoughts on which companies have made their Customer Service a CAUSE.
Thanks for reading,